Here it can be seen that the more authentic the Telemarketing List message is experienced, the stronger the positive effect of brand activism. Going against expectations can have a major impact on society The results show that if a brand Telemarketing List stays true to itself, it gets a greater positive response from consumers because the statement is considered authentic. In that sense, it is 'safer' for a naturally progressive and socially Telemarketing List engaged brand to display brand activism.
In the BSR model, brands with the Telemarketing List same character as Marqt are often seen as innovators. They often attract consumers who themselves have an adventurous character, are open to innovation and are prepared to Telemarketing List take risks. The somewhat BSR 'greener' personality, on the other hand, is looking for safety and security. This is the opposite of this. From a commercial perspective, it is therefore not Telemarketing List advisable for a brand to make a 180-degree turnaround and come up with a position that can surprise or even shock customers.
From a social impact perspective, it is Telemarketing List interesting to consider the fact that a little commotion can bring about change in places that are otherwise entrenched. In this case, SPAR would most likely face resistance and surprise Telemarketing List if the company (virtually) removes meat from its range. But the statement does get extra weight. It shows that the brand is willing to take risks. Then it must be an important Telemarketing List theme and as a brand you have to be consistent in this. For example, where do you draw the line between the truth and an attractive marketing story?